BOOK OF DENIM

Volume 2 of the Book of Denim was released on September 28 and is a continuation of the first album. We invite you to discover this sharp and passionate book, which devotes an entire article to Bleu de Cocagne for its second edition. Once again, the content of this beautiful book is not limited to treating denim as a simple fabric but as the cultural construction which makes it unique and authentic.

 

An innovative and engaged concept

“The future of denim is no longer about producing many, copied, and as cheap as possible. It’s about delivering quality in the most sustainable way possible”.

In a world where mass production has become an imperative for industries, it is a question of rethinking everything that makes the quality and authenticity of this fabric. To do this, the Book of Denim team invites you on a world tour to discover its production techniques, innovations and fashions. Each culture has its denim design.

If  volume 1 promised us an incursion into the Colombian mountains or the visit of production workshops in Morocco, volume 2 takes us to France, China, Japan and Italy. The purpose of this quest is always the same: to discover new ways of designing denim. In fact, the book gives a wonderful perspective to the sustainable outlook and plunges into the heart of its essence.

Elegant design, great photographs, sharp articles,  this 2nd volume is an ode to discovery and travel.

 

Bleu de Cocagne made in honor

In this new opus of the Book of Denim, an entire article is devoted to Bleu de Cocagne. It traces the history of pastel (or woad) through the myths surrounding its different uses. Indeed, woad is an integral part of pan-European identity and culture.

We also discover its economic stakes, from Toulouse to Amiens, and some lines about indigo, straight from India.

The article gives an important place to the story of Bleu de Cocagne and the journey of Bruno Duflos and Estelle Chrétien, two unconditional lovers of woad.

How was the brand and philosophy of Bleu de Cocagne born ? What is the process of dyeing fabrics with  woad ? What are the new possibilities  to consider around woad and denim ?

 

A sustainable vision

In addition to rehabilitating an ancestral dyeing technique, we are committed to producing less but better. Indeed, creating unique and ecological products in collaboration with artisans is our spearhead.

It is through our sustainable approach that we want to distinguish ourselves from the big industries, by dyeing all our products with natural pastel thanks to the quality work of artisans based in Picardie and the commitment to natural colors of an dye house in Italy.  This aspect of our identity has seduced the team of the Book of Denim.